All-New Advertising Marketing campaign for Hyundai’s IONIQ 6 Explains Why It is Time to Go Electrical

Your Dad Is Going Electric I IONIQ 6 I Hyundai

  • Kevin Bacon and Daughter, Sosie Bacon, Star in New Advert That includes IONIQ 6
  • Nationwide TV Spot Airs Throughout Soccer’s Convention Championship Video games on Jan. 29

FOUNTAIN VALLEY, Calif., Jan. 27, 2023 /PRNewswire/ — As the electrical automobile journey continues to evolve, making the swap will be overwhelming to some customers, however Hyundai has considered every little thing to show the EV transition into a way of life transformation – and they’re highlighting that within the nationwide advertising and marketing marketing campaign for the all-new all-electric IONIQ 6. The marketing campaign’s theme, “It is Time to Go Electrical,” will come to life in broadcast and social media commercials starring Kevin Bacon and his daughter Sosie Bacon. The primary advert will air throughout skilled soccer’s convention championship video games on Jan. 29.

“With the introduction of the IONIQ 6, Hyundai is as soon as once more making the electrical automobile way of life extra accessible and handy than ever earlier than,” stated Angela Zepeda, CMO, Hyundai Motor America. “If you’re somebody on the fence of going electrical, we hope this marketing campaign starring Kevin and Sosie Bacon will present how early adopters, at any stage of their life, can simply make the swap.”

The 60- and 30-second hero spots titled, “Your Dad Is Going Electrical,” function Kevin and Sosie Bacon taking a drive in his new all-electric IONIQ 6. The advertisements put a humorous spin on the dynamic father-daughter relationship displaying that even her ‘older’ and fewer technologically savvy dad has made the leap to electrical autos earlier than most customers.

They function Kevin as an early adopter who is worked up to point out off all of the innovation and capabilities of his new journey to unassuming strangers. The 60-second advert additionally immediately addresses customers’ issues about charging instances and driving vary by highlighting how the IONIQ 6 can go from 10% to 80% cost in as little as 18 minutes on a 350-kW, 800V DC ultra-fast charger1 and has a driving vary of as much as 361 miles for the IONIQ 6 SE RWD.2 

“Your Dad Is Going Electrical” will air this Sunday throughout each {of professional} soccer’s convention championship video games. The 30-second companion spot, “Grandkids,” continues to observe the Kevin and Sosie Bacon journey whereas highlighting the constructive environmental advantages of going electrical for future generations.

After the championship video games, the advertisements will proceed to run throughout broadcast and digital media platforms by way of March, when the automobile goes on sale. As well as, contextual social media content material that highlights key IONIQ 6 options together with cost time, Bluelink, digital key, and many others. will lengthen throughout a number of platforms, together with YouTube, TikTok, Twitter, Fb and Instagram.  

The brand new spots had been directed by Oscar-nominated movie and TV industrial administrators Will Speck and Josh Gordon, well-known for his or her work on the GEICO Cavemen commercials. The work was produced by award-winning manufacturing firm Furlined.

The IONIQ 6 advertising and marketing marketing campaign was developed in collaboration with Hyundai’s company of file, INNOCEAN USA, whereas its media company, Canvas, coordinated the media buys.

Hyundai Motor America
Hyundai Motor America focuses on ‘Progress for Humanity’ and sensible mobility options. Hyundai provides U.S. customers a technology-rich lineup of automobiles, SUVs, and electrified autos. Our 830 sellers bought greater than 724,000 autos within the U.S. in 2022, and almost half had been constructed at Hyundai Motor Manufacturing Alabama. For extra data, go to

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1 Roughly 18 minutes to cost from 10% to 80% on a 350-kW, 800V DC ultra-fast charger. Precise charging time varies primarily based on a lot of elements, together with present battery cost degree, output of the charging unit, automobile and battery settings, battery temperature and outdoors temperature.
2 Estimated driving vary of 361 miles for 2023 IONIQ 6 SE Lengthy Vary RWD (referenced in advertisements) and 270 miles for IONIQ 6 Restricted AWD (proven in advertisements), primarily based on a completely charged battery. Estimated ranges for different trims range. Estimates primarily based on inside testing with anticipated EPA certification pending. For comparability functions solely. Precise vary will range primarily based on a lot of elements, together with automobile choices, driving circumstances and habits, automobile and battery’s situation, battery temperature and outdoors temperature.

SOURCE Hyundai Motor America

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